It all started with a pie chart. Or rather, with what wasn’t on a pie chart…
There was a category for “arts and culture,”
but because of rounding, its assets were 0%.

“The creative economy is 4.2% of the U.S. GDP and 3% of the global GDP.
How can it be 0%
when so many investors are looking for ways to do good?”

Read the article


Recovery from the economic effects of COVID19 will require conscious capital and creativity.

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Forbes: Upstart Co-Lab Aims To Create A $100 Million Portfolio Of Creative Economy Funds, Companies

The New York Times: A Push to Invest in the Arts Grows Stronger

Forbes: Amid This Year’s Struggle, New And Tougher Companies Are Born In The $900M Creative Economy

Monocle: Worthy Investment

Financial Times: Museums should lead in socially responsible investing

Pioneers Post: Global coalition explores ideas for new impact investment fund to back creative enterprises

ImpactAlpha: Building a personal portfolio of impact investments in the creative economy

Fast Company: Why Impact Investing Funds Need To Invest In Creativity

Stanford Social Innovation Review: Capital for Creativity

The New York Times: Investing in Creativity, and in the Greater Good

Real Leaders: The Innovator Connecting Impact Investing to The Creative Economy

Barron’s: Investing in the Creative Economy is a Boon to Artists and Communities

ImpactAlpha: Investments in the creative economy will help drive an inclusive COVID recovery

Real Leaders: The Power of Art, Design, Culture, Heritage and Creativity

The Art Newspaper: How museums can ethically invest their money

GenderSmart Investing: Is Impact Investing Repeating The Mistakes Of Investing? The Solution Is A Creative One

ImpactAlpha: Investment opportunities in expanding access and ownership in the creator economy

McKinsey & Company: How an alum is disrupting funding for creativity and culture