The challenges of the 21st century are large, complex, and dynamic.
Incremental improvements are not enough.
We need new ways to identify opportunities and generate innovative, effective solutions. Responding to these challenges requires resources and scale and, perhaps most of all, creativity.

Upstart Co-Lab worked with a diverse group of stakeholders to identify key characteristics of the creative sector that can be applied at the enterprise level to make the whole economy more innovative and effective.

Read the report

Learn what the Creative Economy can teach the whole economy.