Great Minds Don’t Think Alike:
Artists as Innovators in Business, Government and Society

Cognitive diversity—differences in perception, judgment, and thinking style—is essential to maximizing the capacity of teams. 
Creativity—original ideas that are effective and useful—is the single most important factor for success. 

Upstart Co-Lab and Emergence Creative have released a new report on the role of Artist Innovators — artists who work outside the studio, the theater and the concert hall, bringing their distinctive talents and skills into business, government and the social sector. 
Find out more about the Olympic athletes of creativity: Artist Innovators…by clicking here to download the report.