Lin-Manuel Miranda shows us
the arts are a good impact investment

The Broadway show Hamilton is a popular, critical and financial success. The show recently won 11 Tony Awards, including Best Musical. The Rockefeller Foundation, believing the show is a “catalyst for social change”, bought $7.5 million in tickets for high school students nationwide. Performances are sold out for the next six months, and The New York Times is predicting, “the unlikely hit will ultimately generate upward of $1 billion in sales.” This hip-hop musical is part of the more than $700 billion of the US Gross Domestic Product (GDP) generated by arts and cultural production.

But today there is no targeted way to put impact capital behind artists or the creative economy.

Impact investing is going mainstream, as asset owners look to get more than a financial return from their investment. The social and economic benefits of investing in the arts is clear. So, as the song says, let’s not throw away our shot.

fe53b14d-0b77-4d6a-b321-7a238e56acd5 “If artists bring together creativity, social change, global influence, and genius — and can earn money doing it — where are the impact investors?”


Read Upstart Co-Lab Founding Partner Laura Callanan’s call for impact investors to invest in creativity on Medium.


Barron’s: Future Returns: Upstart Co-Lab to Create Inclusive Creative Economy Fund

Forbes: Upstart Co-Lab Aims To Create A $100 Million Portfolio Of Creative Economy Funds, Companies

The New York Times: A Push to Invest in the Arts Grows Stronger

Forbes: Amid This Year’s Struggle, New And Tougher Companies Are Born In The $900M Creative Economy

Monocle: Worthy Investment

Financial Times: Museums should lead in socially responsible investing

Pioneers Post: Global coalition explores ideas for new impact investment fund to back creative enterprises

ImpactAlpha: Building a personal portfolio of impact investments in the creative economy

Fast Company: Why Impact Investing Funds Need To Invest In Creativity

Stanford Social Innovation Review: Capital for Creativity

The New York Times: Investing in Creativity, and in the Greater Good

Real Leaders: The Innovator Connecting Impact Investing to The Creative Economy

Barron’s: Investing in the Creative Economy is a Boon to Artists and Communities

ImpactAlpha: Investments in the creative economy will help drive an inclusive COVID recovery

Real Leaders: The Power of Art, Design, Culture, Heritage and Creativity

The Art Newspaper: How museums can ethically invest their money

GenderSmart Investing: Is Impact Investing Repeating The Mistakes Of Investing? The Solution Is A Creative One

ImpactAlpha: Investment opportunities in expanding access and ownership in the creator economy

McKinsey & Company: How an alum is disrupting funding for creativity and culture