Inclusive Creative Economy Strategy

Portfolio commitments as of October 1, 2024


The Inclusive Creative Economy Portfolio will be comprised of


  • 75% funds, with 50%+ of portfolio holdings in creative industries
    Upstart Co-Lab expects to invest in emerging funds below $100 million. This reflects our strategic prioritization on BIPOC- and women-led funds and funds investing in BIPOC- and women-led companies which have historically been shut out of access to capital are likely to be younger and smaller.

  • 25% seed and early-stage companies in creative industries
    Upstart Co-Lab expects to invest in seed and early-stage companies in fashion, food, film & TV, video games, the creator economy, and other creative industries; raising $500K-$10M; and led by women and BIPOC founders.

Our current portfolio

The first three investments of the Inclusive Creative Economy Strategy are consumer goods funds with which Upstart had been in conversation for 6-36 months and were nearing their final close at the time of investment. Similarly, the first company investment of the Strategy was first introduced to Upstart 18 months ago and was closing out its round at the time of Upstart’s investment. Currently, the Upstart team is prioritizing sourcing funds and companies in the media, entertainment, design, and creator economy sectors to ensure industry diversification in the portfolio.  

Click on the logos below to learn more about each company and fund.

Companies

Making

Funds

sogal
true-beauty-ventures
willow