Impact Investing in the Creator Economy

In March 2023, Upstart will publish a research deep dive on the creator economy – the ecosystem of direct-to-audience platforms and digital tools helping creatives to develop, monetize, scale, and maintain control over their work. While the $104 billion global creator economy has seen hypergrowth since 2020, it has not yet lived up to its promise to enable a creative middle class – especially for BIPOC and women creators. Upstart believes impact investors can play a role to ensure the values of diversity, equity, inclusion and access are prioritized in this rapidly growing sector. Please read: Investment opportunities in expanding access and ownership in the creator economyand Artists are startups and creators CEOs as technology decentralizes the creative economy. Funding for this research provided by Halloran Philanthropies.