Zady

Zady is a sustainable fashion shopping platform for environmentally-conscious consumers founded by Soraya Darabi and Maxine Bédat. Clothes are selected using criteria for sustainability, including whether the product is locally-sourced, handmade, uses high-quality raw materials, is environmentally-conscious, or made in the U.S.A.¹ Zady’s founders want to revolutionize the “fast fashion” business model that produces cheap (in both cost and quality) clothes and encourages consumers to buy frequently, producing substantial waste. Zady’s The New Standard is a manifesto committed to designing for longevity, lowering the environmental footprint, and supporting American factories.²